The legendary hotelier points to the resort's location, right on the oceanfront as the property's most exceptional feature.

Legendary Hotelier of the World to Manage Solis The Palmyra Resort & Spa

Opening autumn 2008, The Palmyra Resort & Spa has partnered with premier management company Solís Hotels & Resorts to operate the exquisite Caribbean retreat. Carefully crafted to appeal to discerning, well-traveled guests, the Solís brand is developed by President and CEO Horst Schulze and his team of hospitality experts around a concept that combines a new sense of luxury with superior customer service. Says the legendary hotelier; "Solís will create an atmosphere in which residents will feel special to live and guests will wish they lived!"

Launched by legendary hotelier and former president of The Ritz-Carlton Hotel Company Horst Schulze, Solís Resorts & Hotels collection of resorts, hotels, and residences offer a convergence of unparalleled designs, settings and experiences. Says Schulze; "While Solís The Palmyra Resort & Spa will be the brand's premier Caribbean resort property, Solís has 10 - 15 premier properties in the pipeline by the end of this year, including new constructions in Frankfurt, New Jersey and Abu Dhabi."

Recognized as "corporate hotelier of the world" by Hotels Magazine in 1991 and awarded the Ishikawa Medal for his personal contributions to the quality service movement in 1995, Schulze is a legend and leader in the service world. His vision has helped reshape concepts of customer service throughout the hospitality and service industries, and luxury "the Solís way" goes well beyond his benchmark of elevated service. The talented Solís team is now set to bring their expertise to residents and guests of The Palmyra, to be re-branded Solís The Palmyra Resort & Spa. Says Schulze, "In essence, Solís The Palmyra will redefine luxury living and luxury travel in the Caribbean based on input from world travelers and guests."

Starting his career at the regional hotel near Koblenz in Germany at the age of 14, the young Schulze went on to work in Switzerland, France and England before ending up in the US in 1965. Over the years, Schulze has held senior positions for several well known hotel groups, including Hilton and Hyatt. However, he was to make his mark in the hotel industry with an unknown start-up company, later to become known as the Ritz-Carlton. Schulze joined Ritz-Carlton as VP of Operations in 1983, and it is a generally accepted fact in hospitality circles that Schulze masterminded the creation of the Ritz-Carlton brand, turning it into one of the best hotel companies in the world.

The global entrepreneur has a history in Jamaica starting in 2001, when he opened the Ritz-Carlton Golf & Spa Resort in Rose Hall. "I simply love the island and its people. At least 40 Jamaicans currently work with us, and we have asked them; ‘Who wants to go back? Who wants to return to Jamaica?' At Solís, you don't just work for us, you join us." Schulze points to the island's abundant airlift and proximity to the US as a major plus in comparison to other Caribbean islands, some of which are very hard to get to and overpriced. "The fact that Jamaica is so unique is another huge advantage." Explains Schulze; "What people really want is sun, sea, beach and reliable weather, combined with a little bit of romantic mystique. The key elements are all in place in Jamaica, so this is easy to deliver with a little bit of creativity."

Schulze's main focus is the delivery of personalized and timely service. "As hospitality providers, our main goal is to exceed the customer's expectations in the way we care for them. One area, in which we provide specialized service to clients, is dedicated meeting service management. It is incredibly important to have professional meeting planners available to work with client teams, ensuring that meetings & conference organizers get the support they need for their event to run smoothly."

The legendary hotelier points to the resort's location, right on the oceanfront as the property's most exceptional feature. "People like to feel connected to where they are, and this superior development connects you to the ocean. The restaurants have spectacular views of the ocean as do the residences, suites and villas."

Set on 16 oceanfront acres on the grounds of a former Jamaican plantation within the elite enclave of historic Rose Hall, Solís The Palmyra offers beautiful residences with full kitchens, premium cable HDTV and high speed internet. Surrounded by three championship golf courses, the resort boasts the added indulgence of Jamaica's first branded ESPA destination spa, designed by global spa guru Susan Harmsworth, CEO and founder of the spa company. Says Schulze; "With what promises to the best spa in the Caribbean, cove and private white sand beach, two swimming pools, three golf courses, four restaurants and conference facilities, Solís The Palmyra will have the best amenities and services on the island of Jamaica."

While a world-class chef delivers culinary excellence and internationally inspired dishes at the resort's four on site restaurants, the Gourmet Shop offers the convenience of gourmet-to-go with prepared foods as well as pantry staples. Add to this luxury, 24-hour in-room dining and a full-service staff for an exceptional level of attentive care. "Our guests are high-profile individuals who maintain demanding, hectic schedules. Solís The Palmyra is a private retreat, designed to welcome guests with staff and amenities that anticipate every need so that time here is both restorative and productive," said Schulze.

According to Schulze, the massive expansion of the coastline and the construction of the island's first casino hotel next door will mean a huge appreciation in both hotel occupancies and real estate values. "We aim to build occupancy to 70% in 2 years and I expect it to be in the high 70% when we have been in full operation for 4-5 years," says Schulze. "Casino entertainment will be a fantastic amenity for our guests. It also provides a huge promotional advantage that will place Jamaica at the top of the list of Caribbean destinations and bring additional, high-end tourists to the island." Solís has a close working partnership with The Leading Hotels of the World, and frequently do joint promotions with the high-end brand.

Many have jumped on the opportunity to purchase a residence at Solís The Palmyra, as owners can put their unit's into a voluntary rental program. "From a real estate perspective, I believe that Solís will create an The Palmyra Resort & Spa offers luxury resort living with private butlers, a world class signature spa, four restaurants and three championship golf courses. A Leading Hotel of the World, the resort was named ‘One of the Top 10 Most Exciting Home Developments in the World' by prestigious Travel + Leisure Magazine in March 2007 and announced 5-star award winner at the 2007 CNBC International Property Award.

Says Debra Derrick, Director of Sales: "The experience and cache of such a prestigious operator as Horst Schulze and the Solís team owners are thrilled to have such an accomplished, legendary hotelier managing the property. It is a perfect match that will establish Solís The Palmyra as the premier resort in the Caribbean. Ownership opportunities are becoming limited, so call us today on 953 9787 for a personal site-visit and we will arrange free transportation to our Sales Center."